When I first started talking with Melissa and Julia from Define + Design, it was apparent that they had a clear vision for their branding photos. In fact they are one of the most organized clients I have worked with! Their organization and clear vision means they had a super strategic branding session. So what was their vision? Let’s dig in!
Melissa and Julia wanted photos that showed off their sense of humor, their friendship story and their business story. Important things to be in their photos, besides themselves were donuts, coffee, tea and their kids toys. Since their ideal client is a working mom, having elements of their children in the photos was important to them. On top of that, they wanted images of themselves working at a desk, on their laptops, deep in discussion, one the phone, and desktop flat lay images. Their brand colors are teal and purple, so I advised them to not only have items on their desk photos in those colors, but to also have their clothing have some of those colors. Having a clear vision was a huge element in making this a strategic branding session.
What they do
Define + Design work with small businesses and help them define their brand in a way that resonates with who they are and what they do. They work with small businesses on their branding, web design, content strategy and social media strategy. With a background in writing, communication, coaching and consulting, these women have been helping people leverage their strengths for years. Now they are doing it on their own terms!
I think when you see the photos, you will see how their vision turned to life. A good strategy helps turn images into branding magic!
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Love my work? Want me to capture you and yours? Let’s talk!! It’s easy, my email address is Christine@swishnclick.com. Let’s have a heart-to-heart, get excited about the possibilities of your wedding or session and come up with a plan that is uniquely you! I want to hear from you!